这几天表圈都被PP和Tiffany的5711刷屏,
各种声音都冒出来了, 有的说PP出来割韭菜, 有的说大企业做慈善避税又落一块表何乐而不为, 有的说是自导自演帮助消化T的库存等等, 市场上的反应也出来了, 很多鹦鹉螺跟涨, 这可能也乐坏了爱彼, 我记得每次PP涨价的时候, 爱彼专卖店都是很欢迎的, 门槛变高了对大家似乎都是好事.
有些人评价PP不地道, 出了绿完了之后出尔反尔, 还继续出T蓝, 不过, 如果再读一下老爷子接受媒体访问的原话, 人家可没说5711结束只是一个型号, 人家的型号加了S....
You don't let a model like this expire without having something new up your sleeve. But I won't talk about that until we launch the watch. What I can tell you, however, is that we like to say goodbye to special watch models with a little surprise. There will therefore be a farewell-series of the 5711, which will be a little different. These watches will be produced soon and will be launched this year. I already know that this will be another nightmare in terms of demand, but I'm counting on my retailers.
还有人评价PP不愿意让鹦鹉螺主导品牌形象, 现在好了一个5711钢卖的比6002还贵, 这个难道不算主导么? 如果按老爷子的逻辑, 跟Tiffany合作一款 5172 或者 5236 这种表不好么, 带领公众视线回到PP希望的路线上, 目前看来大家对PP未来是什么路线更加看不清了. 笔者搞不懂这合作是否是PP被最大的一家经销商集团胁迫(厂商被渠道卡脖子的品牌在其他行业也比比皆是), 至少这个经销商背后的爹可是不差钱的LVMH, 其中的利益只有圈内人懂.
单究齐根本, 个人认为是PP宣扬的传统, 是否可以让不断年轻化的消费者们买单的这个矛盾, PP是要面子继续引领市场回归传统, 还是要迎合市场不断的变化. 这个难题恐怕是待解的.
For one thing, I don't want a single model to suddenly make up 50% or more of our collection and dominate Patek's image. It has happened to us in the past that we produced too many examples of one model, and I didn't want that to happen again.
还有在Philips合作的著名拍卖家Aurel Bacs 成功拍卖出天价之后来了这么一句 "this is what watch collecting is all about." 颇具争议, 大家闻到的都是资本的味道, 不排除激情澎拜的出价的背后, 实则是要算清投入产出这笔帐. 难道现在这就是手表收藏的真谛么? 也许对拍卖行生意逐利的本质来讲, 的确如此, 也许对于把手表当成理财的新投资者们, 亦如此.
大家如何看待, 下面评论区聊聊